Healthcare is a field for serious specialists
with zero tolerance for failure.
Healthcare buildings need to be appropriately briefed, correctly designed, future-proofed and made affordable for owners, operators and patients. Hospitals must be configured for
the required specialisations, equipped correctly and operated safely. They must respond to their context including physical environment, population mix, models of care and local custom.
Healthcare is too important to be regarded
as Real Estate Development.
Professionals in this field must be immersed in Healthcare issues, follow every progress, live and breathe it every day. Learning on the job or simply asking the client “what
would you like” is not a substitute for expert knowledge and leadership. This is a field in which no single member of the client organisation is likely to know what is required for a fully functioning